Product Feature - Adele from Honestly Store
This month's product feature is with the Honestly Store. What I love about Adele is that she has a strong science background as well as aromatherapy training, and she is so passionate about creating organic, safe products for babies and their mamas.
Please tell me a little about you and your business?
I was an Infectious Disease Scientist for 15 years and managed an HIV laboratory when I (finally!) became pregnant. I suffered severe PND which turned our family’s life upside down for a few years. By then I knew I wanted to do something practical to help other mums who might be feeling like me so I became a qualified aromatherapist (like my mum). I created Honestly Store with a range of my own organic babycare products. I created the products that I couldn’t find. Products that worked, were affordable and that helped mums bond with their child.
Why is the organic lifestyle important to you?
The organic lifestyle is important to me as I believe that this is a healthier way to live. There are so many toxins and chemicals that exist around us in the products we use and we have no real data to show how this can affect our health, both in the short and long term.
What inspires you?
I’ve always been interested in traditional remedies and wholefoods. I love the anthropology of ‘healing’ and food. I love looking to traditional remedies and ancient essential oils to make products that are relevant now. And of course I absolutely love it when my products can help another mum!
What made you want to be part of Wild & Free boxes?
Why would I not be want to be part of Wild & Free Boxes?? I love that you make it easy for mums to access tried and tested organic products. That you help Australian small businesses and that your customers get beautiful products they wouldn’t find down the local supermarket!
What is one organic product you just can’t live without (excluding your own gorgeous products of course!)?
Woohoo Body deodorant in Wild. I just started using this a few months ago as my first foray into natural deodorant and I’m hooked…I love it!
Let’s get back to your business – how did you find the process of creating a business that was organic? How do you ensure your products are truly organic?
Going organic was a not a question for me, the quality of organic products are infinitely superior to non-organic ones. It also means that it is easier to monitor the quality of the raw materials I buy. All the organic materials I purchase are certified, I also get chemical analysis of each product so I can ensure they contains the active components and are not modified with fragrances.
What makes your brand unique?
We care about mums, we want to help them nurture their family with confidence – and a smile on their face!
We research all our ingredients for safety and the ingredients we use are simple, you don’t need to be a scientist to understand them. Handcrafting them ensures we know what’s inside every simple product we make. We make everything with love.
Being a mum myself I know what mums want in baby products; effectivity, affordability and organic! Our products are additionally designed to add a bit of fun into the routine, like mini-bath bombs (Bath Fizzles) for children of all ages. Or our Baby Lotion Bars which are great for Baby massage.
Have you got any exciting plans for your business this year (maybe an exciting new product?)
I’m hoping to get about a bit more, speaking to mums about living an organic lifestyle, using essential oils safely and of course spreading the joy of Honestly!
Do you have any tips for our readers who are transitioning into a more organic and natural lifestyle?
Don’t feel pressured to do it all at once. Take it step by step, and don’t be disheartened if you find a product you don’t like or doesn’t work as well as you hoped. Try another, it’s that same as any other product, there is always variety and you will find one you like in the end. Don’t give up!
Lastly… Do you have a quote you live by?
Maybe not a quote but this is my mantra. “Try and achieve 1 thing a day, everything else is added extras!” It helps me achieve without pressuring myself when I’m tired or need a bit of ‘me time’.
Here's the gorgeous Adele, I love seeing the face behind the brand!
You can check out her other products here on her website.
Honestly store products will be a regular feature in our boxes, we love them so much!